Spring into your Signage this Season

You’ve heard the warnings about not shopping when you’re hungry. You set foot into the grocery store and all of a sudden, everything looks absolutely delicious…Your stomach has full control of your mind! Did you know that a similar idea is applied by advertisers and stores?

Rather than food (because people are only hungry for so long), advertisers use colors. How many things catch your eye at the store because they’re bright? By combining great packaging with the right colors, a person will have a difficult time resisting the temptation to buy it.

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This whole idea of color having the ability to influence people has been around for many centuries – different colors and combinations affect a person’s psyche. In other words, people would feel a certain way when they see a certain color. Of course, every person is different so the colors you’ll find in this post may not be for you. However, if you’re looking to sell something to a friend or client, you may want to check out how these colors influence mood.

Researchers found in color association studies that participants find the color blue to be most trustworthy, red is mostly associated with speed, black emits feelings of “high-quality,” while yellow and orange emit a sense of cheapness.

What’s featured in an ad also appeals to a person’s emotions. Someone can look at something and say, “That’s just lousy!” or “How annoying!” However, there are some ads out there that definitely make a statement. There are even some non-traditional techniques that get a brand out there! We here at Paramount Promotions definitely have an innovative way of helping our clients get their brand out there, especially with our vehicle wraps and inflatables. With these out-of-the-box ideas, it is easier for brands to attract attention. Because let’s face it, attention is good.

Here are a few that we did for some of our clients:

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At Paramount Promotions, we want to help you reach your potential and discover which advertising and marketing strategy is going to work best for you.

Paramount Promotions offers exhibition displays, graphics, banner stands, tabletop displays, counters, kiosks and more to help highlight your brand name and services. When marketing your organization among your competitors, our expertise will make your exhibit the absolute best it can be. Paramount Promotions can help you create a “Show Stopping booth” to reach your customers and prospects all at affordable pricing.

We also provide you with expert counsel and guidance so your next trade show can be the most profitable and successful one your organization has ever attended.

 

FBA Member Special:  Receive a FREE Full-Color Custom Backdrop by letting us provide you with a bid on your next event, project or RFQ.

Please contact us for more information at 602.306.1300 or visit www.paramountpromotions.com.

Secrets for Show Stopping Tradeshow Booths this Season

Booth designs dictate whether passersby stop in their tracks or continue walking. Distinguishing an organization from its competitors is a must. And a motivated booth staff, while critical to your lead generation success, won’t save you.

The purpose of exhibiting at a trade-show is to get attendees in your booth; from there the magic will take place. For this reason, it’s important that your exhibit is designed in a way that grabs their attention within seconds.

Even if you and your staffers get everything else right, a poor design can sabotage your efforts.

Remember, it is key to keep in mind your target audience and end goal. Here are some secrets from our team at Paramount Promotions that will help you create a “Show-Stopping” Booth!

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Unique and Skillful Design

Your goal is to attract the right target audience and prospects with a display that features the benefits of your organization, its products, and services. Remember, this isn’t the time to be clever and coy.

Brand Front and Center

Attendees don’t want to guess what your company offers. Most won’t take the time. Designs must convey your brand quick and clear. Make sure your brand is the centerpiece of your booth and highlight what makes your company different.

Use Simple, Bold Fonts

Bold fonts are easier to read than expressive fonts. The easier your trade show displays are to read, the more likely they’ll grab attendee’s attention; and they’ll be more likely to know instantly what you offer.

Theme it up!

A theme gives your exhibit a more engaging appearance, piquing curiosity while making an impression. Thing along the lines of “Making it Stick” in people’s memories. Make sure your theme complements your brand.

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Use Graphics that Stand Out

In order for your graphics to stand out, they must be high quality. A single image and piercing logo combined with a a few key words will successfully convey your brand identity and marketing message. If you need help achieving the right look, Paramount Promotions has a team of designers on hand that can assist you with the design of your graphics.

In order to create a show stopping trade-show booth, it is important to have a plan. At Paramount Promotions, we want to help you reach your potential and discover which advertising and marketing strategy is going to work best for you.

Paramount Promotions offers exhibition displays, graphics, banner stands, tabletop displays, counters, kiosks, custom tents and more to help highlight your brand name and services. When marketing your organization among your competitors, our expertise will make your exhibit the absolute best it can be. Paramount Promotions can help you create a “Show Stopping booth” to reach your customers and prospects all at affordable pricing.

We also provide you with expert counsel and guidance so your next trade show can be the most profitable and successful one your organization has ever attended.

Please contact us for more information at 602.306.1300 or visit www.paramountpromotions.com.

Overcoming Adversity – Heartfelt Thank You

Last year our path was turned upside down in a matter of minutes due to the effects of a devastating fire that occurred on April 7, 2015.  Through a combination of hard work from our employees and an absolute outpouring of local support from our customers and the overall community, we successfully overcame adversity.

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We recently finished renovating our new state-of-the-art, 17,000 square foot production facility. This facility provides us with an additional 8,000 square feet of work space allowing us to display finished products for our customers.

We’re continuing to add new materials including fabrics including jersey mesh material, which is very popular for the Bowl Games. Jersey mesh material is lightweight, extremely durable, and great for large scale stadium graphics. With Jersey material there is virtually no cracking, it’s flexible and stretchable and scratch resistant, which is especially important in heavy wind.

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The bowl game season is one of Paramounts’ busiest seasons – In fact, this year alone we had our new facility and loyal staff working around the clock to successfully and efficiently service the Arizona Bowl, Cactus Bowl, Fiesta Bowl, and Rose Bowl all within a two week period.

We’re excited to work with loyal current and new customers at our new facility, and we’re in a really good place to expand business! Any tragedy is tough for a business to go through and dealing with it can be a nightmare. Core employees, loyal customers, and our excitement to grow are all contributing factors that helped us pull through.

Customers can now benefit from a variety of material selections, which produce projects faster with sharper images at an affordable price. The size of the warehouse has allowed for more storage capacity and has opened up more opportunities for Paramount enabling them to also expand its hardware line. This helps Paramount save customers money, while improving turnaround times with a vast amount of product selections readily available.

Paramount is planning to have a grand opening for its new location to thank all members of the community for their outpouring support in their time of need.

We couldn’t be where we are today without all of this support.

Stay tuned for more details on when the grand re-opening will be; we can’t wait to welcome you and thank you!

Kick-off 2016~Don’t be a Bland Brand!

Nowadays, anyone can get their business out there, but how do you get it to stand out? We stepped out a few tips we strongly agree with. The bottom line to remember is, if you aren’t passionate about it, no one else will be… Here goes!

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Target Fearlessly

Seriously, you have the product and aren’t afraid to use it! Convey this in your message; let people know that you know what your product can do for them. Be creative with it (because we’re pretty sure we wouldn’t want to buy something from someone who came up to us and said, “Buy this now or you won’t live!”…that’s just threatening).

Listen to Popular Opinion

As different as you want to make your product, you don’t want to necessarily go completely against what is trending. Listen to what the consumers want. Talk to them. You can’t say communication never got anyone anywhere.

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Tune in to WII-FM (this was catchy!)

It’s not some new radio station, folks! It’s an acronym – What’s In It For Me? Your target market is asking this question, which means you need to be thinking about it! What benefits does your product offer?

Sweeten the Deal

People won’t remember your brand or product if they see it once. Concerts and events happen that way, but not products. Repeat the exposure of your brand – create a mailing list to keep consumers updated. Make them feel connected and don’t forget to connect with them! Social media today is key.

All in Good Time

Don’t Rush the Good Things. Time is something to use to your advantage. Be consistent and, over time, you will have established your brand into what you want it to be.

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What other tips have you found through your branding adventures? Please share, we’d love to hear them!

If you are ready to display your message, visit our site to place your signage order!

Hurdles Small Business Owners Face, Effective Ways to Overcome Obstacles

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Effective business signage is a vital part of running a successful organization or company. From design to production to printing services, Paramount Promotions provides an outstanding selection of leading digital imaging products including pre-press, graphic arts and large format.

Business signage serves many purposes such as drawing customers in from the street, directing them into and around the store, announcing specials and sales and helping at the point-of-purchase. Readable, vibrant and simple identifiable signs help bring in both repeat and new customers.

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Placement, Placement, Placement

All businesses can benefit from effective graphic communications, but industries like automotive, real estate, retail, construction, restaurants and hotels and resorts particularly need to connect with their customers through signage. Signage on premise is important for these industries, but it’s ideal if signage for these types of businesses is in more than just one place. If this is you, you may want to consider vehicle wraps, outdoor signage, promotional product signage in various places and trade show displays. Outdoor signs help people find a particular business they are looking for and also draw in people who happen to come across the business if it fits one of their needs.

Trade Show Signage

Trade shows offer a lot of exposure to potential customers and is a great way to build your business. But potential customers won’t stop by your booth if it looks boring…  If this is the case, you may be wasting an enormous amount of time and money. This is your opportunity to tell people in person about your business. Your indoor display must be visible and the message needs to be clear and consistent throughout your trade show display. Is your trade show display sending a clear, concise message? We’ll dive deeper into this topic in a later blog, but for now, know you can contact Paramount Promotions to help make your trade show a success, for both design and printing booth signage.

Adjust  What’s Not Working

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This includes the signage you already have on display; customers are always looking for what’s new and exciting. Or if you do not currently have anything displayed, this could mean creating signage for the first time. Fight those blinders that prevent you from seeing what is usually very clear to outsiders. Evaluate what does and does not work and have the courage to walk away from it or change it before it becomes a major obstacle that affects your bottom line. Replace old strategies with new ones.

POP & Signage is a MUST

Small businesses must ALWAYS do whatever one can to get POP info & signage to help customers understand a new product or offering. If your customers don’t know what you have to offer, they are never going to buy your product or service. No matter how good or groundbreaking your creations, without signage; be prepared to be left in the dust of your competitors.

Paramount Promotions is committed to provide you with the highest level of quality, service and value with more than twenty years of professional experience in the industry. Paramount Promotions offers quality products, on-time delivery and affordable pricing. Ordering online is seamless; volume discounts available and easy online payment options for your convenience.

What are you waiting for? To get a quote or place an order, visit Paramount Promotions.