Spring into your Signage this Season

You’ve heard the warnings about not shopping when you’re hungry. You set foot into the grocery store and all of a sudden, everything looks absolutely delicious…Your stomach has full control of your mind! Did you know that a similar idea is applied by advertisers and stores?

Rather than food (because people are only hungry for so long), advertisers use colors. How many things catch your eye at the store because they’re bright? By combining great packaging with the right colors, a person will have a difficult time resisting the temptation to buy it.

color-eyeball

This whole idea of color having the ability to influence people has been around for many centuries – different colors and combinations affect a person’s psyche. In other words, people would feel a certain way when they see a certain color. Of course, every person is different so the colors you’ll find in this post may not be for you. However, if you’re looking to sell something to a friend or client, you may want to check out how these colors influence mood.

Researchers found in color association studies that participants find the color blue to be most trustworthy, red is mostly associated with speed, black emits feelings of “high-quality,” while yellow and orange emit a sense of cheapness.

What’s featured in an ad also appeals to a person’s emotions. Someone can look at something and say, “That’s just lousy!” or “How annoying!” However, there are some ads out there that definitely make a statement. There are even some non-traditional techniques that get a brand out there! We here at Paramount Promotions definitely have an innovative way of helping our clients get their brand out there, especially with our vehicle wraps and inflatables. With these out-of-the-box ideas, it is easier for brands to attract attention. Because let’s face it, attention is good.

Here are a few that we did for some of our clients:

bowlpictramsalsawalmart     escalator

At Paramount Promotions, we want to help you reach your potential and discover which advertising and marketing strategy is going to work best for you.

Paramount Promotions offers exhibition displays, graphics, banner stands, tabletop displays, counters, kiosks and more to help highlight your brand name and services. When marketing your organization among your competitors, our expertise will make your exhibit the absolute best it can be. Paramount Promotions can help you create a “Show Stopping booth” to reach your customers and prospects all at affordable pricing.

We also provide you with expert counsel and guidance so your next trade show can be the most profitable and successful one your organization has ever attended.

 

FBA Member Special:  Receive a FREE Full-Color Custom Backdrop by letting us provide you with a bid on your next event, project or RFQ.

Please contact us for more information at 602.306.1300 or visit www.paramountpromotions.com.

Secrets for Show Stopping Tradeshow Booths this Season

Booth designs dictate whether passersby stop in their tracks or continue walking. Distinguishing an organization from its competitors is a must. And a motivated booth staff, while critical to your lead generation success, won’t save you.

The purpose of exhibiting at a trade-show is to get attendees in your booth; from there the magic will take place. For this reason, it’s important that your exhibit is designed in a way that grabs their attention within seconds.

Even if you and your staffers get everything else right, a poor design can sabotage your efforts.

Remember, it is key to keep in mind your target audience and end goal. Here are some secrets from our team at Paramount Promotions that will help you create a “Show-Stopping” Booth!

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Unique and Skillful Design

Your goal is to attract the right target audience and prospects with a display that features the benefits of your organization, its products, and services. Remember, this isn’t the time to be clever and coy.

Brand Front and Center

Attendees don’t want to guess what your company offers. Most won’t take the time. Designs must convey your brand quick and clear. Make sure your brand is the centerpiece of your booth and highlight what makes your company different.

Use Simple, Bold Fonts

Bold fonts are easier to read than expressive fonts. The easier your trade show displays are to read, the more likely they’ll grab attendee’s attention; and they’ll be more likely to know instantly what you offer.

Theme it up!

A theme gives your exhibit a more engaging appearance, piquing curiosity while making an impression. Thing along the lines of “Making it Stick” in people’s memories. Make sure your theme complements your brand.

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Use Graphics that Stand Out

In order for your graphics to stand out, they must be high quality. A single image and piercing logo combined with a a few key words will successfully convey your brand identity and marketing message. If you need help achieving the right look, Paramount Promotions has a team of designers on hand that can assist you with the design of your graphics.

In order to create a show stopping trade-show booth, it is important to have a plan. At Paramount Promotions, we want to help you reach your potential and discover which advertising and marketing strategy is going to work best for you.

Paramount Promotions offers exhibition displays, graphics, banner stands, tabletop displays, counters, kiosks, custom tents and more to help highlight your brand name and services. When marketing your organization among your competitors, our expertise will make your exhibit the absolute best it can be. Paramount Promotions can help you create a “Show Stopping booth” to reach your customers and prospects all at affordable pricing.

We also provide you with expert counsel and guidance so your next trade show can be the most profitable and successful one your organization has ever attended.

Please contact us for more information at 602.306.1300 or visit www.paramountpromotions.com.